Animation/Design by Jake Mathew
Client: City of Hope
Produced at: C2K
Description: I was tasked with creating a TV spot to promote a cancer walk event. I was given the script and some imagery from the event’s brochure. The client wanted something fun and exciting, but also not too cartoony/silly due to the subject matter. I tried to achieve this with elements such last eh walking “WALK” and the word “BUILDING” actually building on. The final show circle on cement sequence was directly inspired by a print piece used in the brochure.